The NIH calls it complementary and alternative medicine, which they shorten to CAM. It’s very annoying! I’m going to have us lead the effort to name what this industry is. “Unfortunately there’s no terminology in this space that’s accepted across the board or approved by everybody. “We’re tilted toward what I like to say is the more medically-oriented nature of health and wellness,” he explained over the phone. (After all, the tagline at the top of the site mentions “beauty.”) CEO Samer Hamadeh, a former EIR at Lightspeed Venture, who cofounded Zeel with his wife, assured us it was the latter. With providers offering massages and acupuncture treatments, we weren’t sure if this was supposed to be about pampering or actual healthcare. The latest infusion of capital was led by Prolog Ventures, VC firm focusing in life sciences and healthcare, along with CEO Brian Witlin, an entrepreneur-in-residence at IDEO, angel investor Ritesh Veera, as well FAO Ventures founder Farooq Oomerbhoy. Today, Zeel announced a second tranche of investors in a seed round that TechCrunch reports totals $1.5 million.
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